Product Marketing Manager

Product Marketing Manager 

Location: London, UK (preferred); Hybrid
Reports to: Fractional CMO
Team: Marketing

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About Oculo

Oculo is building the AI workforce for construction — where intelligent agents work alongside people on site.

Construction is a $15 trillion industry and the second least digitised in the world. It’s the last digital frontier — and we’re changing that.

We’ve created the world’s simplest 360° site capture: mount a camera on your hard hat, walk the site, and Oculo generates a precise, navigable 3D replica. This gives teams real-time visibility into progress, valuation, and risk — without lifting a finger.

Now, we’re going further. Our AI agents forecast delays, flag risks, and suggest actions — bringing clarity across projects, surfacing hidden blockers, and turning data into decisions. Oculo is becoming the execution layer for construction.

In an industry still powered by spreadsheets and gut feel, we’re making the leap from pen and paper to predictive intelligence.

We’re trusted on landmark projects across the US, UK, Europe, the Middle East, and Japan — including Europe’s tallest skyscraper — and we’re just getting started.

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Why This Role Matters

Reporting onto the fractional CMO, you’ll be Oculo’s first official Marketing hire.

This is a unique and exciting opportunity to build out the production marketing function from scratch by layering the right foundations across GTM strategy, customer understanding, positioning, messaging, competitive intelligence, and so much more. 

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What You'll Do

1. Product Marketing Strategy

• Define the team's strategy, budget, hiring and goals

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2. Go-To-Market Strategy & Execution

• Drive go-to-market strategy and execution for existing and new products in close partnership with SLT
• Create and implement a launch tiering framework (Tier 1/2/3) with repeatable playbooks and KPIs

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3. Market & Competitive Intelligence

• Develop and maintain competitive battlecards
• Conduct mystery shopping and win/loss frameworks and distribute insights internally

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4. ICP Definition & Customer Research

• Review and refine the “ideal” and “worst fit” customer profiles 
• Act as the voice of the customer; generate customer and market insights to inform Product’s roadmap in order to refine Oculo’s core products
• Create a Customer Advisory Board

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5.  Positioning & Messaging

• Build foundational differentiated messaging, value proposition and product positioning to set new and existing products apart from the competition
• Operationalise new messaging and positioning frameworks across marketing and customer-facing teams

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6. Sales Enablement 

• Partner with Sales to produce actionable battlecards, 1-pagers, master decks, demo scripts, objection handling guides, and persona-based customer stories
• Communicate the vision and value of new products to the sales team to facilitate the selling process
• Maintain a well-documented Notion-based asset library

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7. Pricing and packaging

• Review and optimise pricing and packaging in close collaboration with the Senior Leadership Team

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8. Cross functional excellence
   

• Build and maintain close, trusted relationships with cross-functional stakeholders, including Product, Sales, CX, and more

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About You

• 2-3 years of experience in B2B product marketing, ideally in SaaS with a history of successful product launches and market growth initiatives
  
  
• Experience bringing new products to market and building GTM processes to support new product launches
  
  
• Experience crafting compelling product positioning and messaging and developing well-crafted sales enablement materials
  

• Exposure to competitive intelligence and positioning
  

• Analytical and structured thinker with excellent communication and writing skills
  
  
• Comfortable collaborating across product, sales, and exec leadership in a fast-paced startup environment
  
  

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 What You Get

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Competitive salary and stock options.

We want every one of our employees to feel and act like an owner, and so everyone is offered a share of the company. Our success is your success.

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Tight-knit, passionate team of kick-ass people making an impact, as well as trust and autonomy to do your job. 

You will be involved in a wide range of aspects of growing the company, will have a big influence on our future and opportunity to grow your career.

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Birthdays off. 

It’s your special day and you should celebrate it.

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Mentorship. 

Tell us how you’d like to develop, and we‘ll use our network to find you a mentor to pair up with.

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Self-development support. 

Annual budget for courses, events and conferences. And if you’d like any book (provided it’s work related in any way), we’ll just get it for you, no questions asked. We are committed to helping you grow.

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Founders Pledge. 

We are proud to be part of the Founders Pledge movement, with our Founder pledging 10% individual equity at exit to charitable causes.